How many Americans can use your product? A lot!
According to a National Coffee Association (NCA) report in 2000, nearly 54% American adults drink coffee daily. In addition, another 25% of Americans drink coffee occasionally. These are important statistics to keep in mind as you plan your business. Three out of every four adults, on average, who walk past your location will be in the market for your beverages. And many of those are looking for espresso.
The NCA reported that 18% of the coffee drinkers in the United States drink gourmet coffee beverages daily — that’s a lot of espresso drinks.
A typical coffee drinker averages 3.1 cups of coffee per day, with men drinking slightly more than women.
Posted in Business Tips on October 23rd, 2006