Espresso Coffee Carts & Kiosks

This recent New York Times article reports that men who drink large amounts of coffee reduce their chances of getting the painful inflammatory disease, gout.

The report discourages going overboard with the java, but it points out that researchers observed, “The more their study subjects drank, the less likely they were to develop the disease.”

Since this disease is commonly brought on by an overindulgence in rich foods, perhaps the lesson should be that you should have ample coffee with dessert!

By ensuring that consumers can smell your brewing coffee, you are keying into their reptilian brain, explains market researcher Clotaire Rapaille. In a fascinating interview, Rapille explains how to break the primal “code” in order to persuade your consumers to spend:

… Aroma is number one. Why? Because we imprint the aroma first, not the taste. Aroma is imprinted at a very early age, when you are around 2. Ah, and it means home, mother, feeding you, love and so on. A large majority, 90-something percent of Americans, love the aroma of coffee. Only 47 percent like the taste.

In this lengthy article he talks about his company’s process for understanding why a consumer would spend $2 on a cup of coffee that costs you pennies. Violate his observations at your peril!

Research has found that the love you have for your coffee is reciprocal. According to a study published by the American Journal of Clinical Nutrition, the more caffeinated foods a person over the age of 65 consumes, the lower their risk of dying from heart disease is.

The amount of reduction is substantial. According to this recap in Future Pundit, the this behavior reduced the risk of heart disease mortality by 53 per cent.

As you age, don’t misplace your coffee cup. According to recent research, drinking your daily coffee or caffeinated concoction will help keep your memory sharp. Studies have found that people who consume coffee, tea, chocolate and other caffeinated products reduce cognitive decline as they age.

According to a 10 year study of over 600 elderly men, coffee consumption reduces cognitive decline. Studies of another caffeinated product, chocolate, specifically a flavonol-rich cocoa supplied by Mars, Incorporated, found that consumption led to increased blood flow to the brain. The American Association for the Advancement of Science (AAAS) believes future research of this flavonol-rich cocoa may lead to advancements in the prevention of cognitive decline and dementia.

These findings indicate that caffeine has a positive effect on the circulatory and vascular systems, which can keep the heart healthy and the brain active.

Nearly half of United States adults drink coffee beverages, and they spend a total $9.2 billion in the retail sector and $8.7 billion in the foodservice sector every year, according to a Specialty Coffee Association of America (SCAA) Market Report.

It can be inferred that coffee drinkers spend on average of approximately $164.71 per year on coffee.

Coffee is the biggest of source of antioxidants for the typical American, according to a study recounted in CoffeeScience.org. And antioxidants have many health benefits, including protection against liver and colon cancer and some protection against heart disease.

What’s more, because coffee and espresso can keep you alert and awake, there is some correlation between better driving records (i.e., fewer accidents) and whether you are a coffee drinker.

Other potential health benefits include protection against liver and colon cancer, Type 2 diabetes and Parkinson’s disease. this is according to the National Coffee Association. So drink up!