Espresso Coffee Carts & Kiosks

By ensuring that consumers can smell your brewing coffee, you are keying into their reptilian brain, explains market researcher Clotaire Rapaille. In a fascinating interview, Rapille explains how to break the primal “code” in order to persuade your consumers to spend:

… Aroma is number one. Why? Because we imprint the aroma first, not the taste. Aroma is imprinted at a very early age, when you are around 2. Ah, and it means home, mother, feeding you, love and so on. A large majority, 90-something percent of Americans, love the aroma of coffee. Only 47 percent like the taste.

In this lengthy article he talks about his company’s process for understanding why a consumer would spend $2 on a cup of coffee that costs you pennies. Violate his observations at your peril!

If you are considering locating your coffee / espresso kiosk in a shopping mall, be sure to factor into your plan that size that you are alotted and the level of security you can count on. Here’s why.

Shopping centers can be extremely exacting about how much space you are allowed. Do you have an allotment that you cannot exceed? For a mall kiosk, it will most often be a 20 feet by 10 feet space, or a 10 by 10. With our Cart Customizer, you can build your cart within those bounds. The same goes for our new Kiosk Customizer.

Another question to ask yourself with a mall site is if it is a secured site. If not, you have to make sure that you have a way to secure the site with panels and locks. This isn’t something you want to realize after you have your cart or kiosk built. It could be far more costly to retrofit your solution than to design it right into it from the start!

Research has found that the love you have for your coffee is reciprocal. According to a study published by the American Journal of Clinical Nutrition, the more caffeinated foods a person over the age of 65 consumes, the lower their risk of dying from heart disease is.

The amount of reduction is substantial. According to this recap in Future Pundit, the this behavior reduced the risk of heart disease mortality by 53 per cent.

As you age, don’t misplace your coffee cup. According to recent research, drinking your daily coffee or caffeinated concoction will help keep your memory sharp. Studies have found that people who consume coffee, tea, chocolate and other caffeinated products reduce cognitive decline as they age.

According to a 10 year study of over 600 elderly men, coffee consumption reduces cognitive decline. Studies of another caffeinated product, chocolate, specifically a flavonol-rich cocoa supplied by Mars, Incorporated, found that consumption led to increased blood flow to the brain. The American Association for the Advancement of Science (AAAS) believes future research of this flavonol-rich cocoa may lead to advancements in the prevention of cognitive decline and dementia.

These findings indicate that caffeine has a positive effect on the circulatory and vascular systems, which can keep the heart healthy and the brain active.