Coffee and espresso is a $9.2 billion industry

Nearly half of United States adults drink coffee beverages, and they spend a total $9.2 billion in the retail sector and $8.7 billion in the foodservice sector every year, according to a Specialty Coffee Association of America (SCAA) Market Report.

It can be inferred that coffee drinkers spend on average of approximately $164.71 per year on coffee.

Posted in Consumer Habits on October 27th, 2006

How many Americans can use your product? A lot!

According to a National Coffee Association (NCA) report in 2000, nearly 54% American adults drink coffee daily. In addition, another 25% of Americans drink coffee occasionally. These are important statistics to keep in mind as you plan your business. Three out of every four adults, on average, who walk past your location will be in the market for your beverages. And many of those are looking for espresso.

The NCA reported that 18% of the coffee drinkers in the United States drink gourmet coffee beverages daily — that’s a lot of espresso drinks.

A typical coffee drinker averages 3.1 cups of coffee per day, with men drinking slightly more than women.

Posted in Business Tips on October 23rd, 2006

Research verifies that your morning coffee is good for you

Coffee is the biggest of source of antioxidants for the typical American, according to a study recounted in CoffeeScience.org. And antioxidants have many health benefits, including protection against liver and colon cancer and some protection against heart disease.

What’s more, because coffee and espresso can keep you alert and awake, there is some correlation between better driving records (i.e., fewer accidents) and whether you are a coffee drinker.

Other potential health benefits include protection against liver and colon cancer, Type 2 diabetes and Parkinson’s disease. this is according to the National Coffee Association. So drink up!

Posted in Consumer Habits on October 20th, 2006

Consider setting up your coffee or espresso kiosk or cart in a mall

Many malls invite merchants to lease cart, kiosk, or mall space to someone who wants to set up a kiosk in their mall. Depending where in the mall you’re discussing, the rental costs varies. In addition to rent, some malls might ask for share of your earnings.

As with every other type of retail business, location is everything. Be sure to do a thorough review of traffic before you sign a lease, to make sure this is a business venture that will pay back significant profits on your investment and expenses.

Posted in Business Tips on October 16th, 2006